Video game marketing consultant at howtomarketagame.com. 🛎🛎Take my free class on making better Steam Pages howtomakeasteampage.com 🛎🛎

Arizona
Joined February 2011
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Hi I am excited to announce that I just launched a free class to teach you how to make a Steam Page. I walk through every single component on your page and what the best practices are. You can start learning right now: howtomakeasteampage.com/
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You all should be on John Romeros mailing list because you get awesome updates like this
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Sooo. 1,229 new games released on Steam in Oct 21. That's a 64% more than the 747 in Oct 19. 😱 That's most ever games released on Steam in a single month btw.
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9 months ago I created a database of the best examples of games marketing I could find. For black friday I am making it 50% off. I want to show you how this tool can help you market your own game with this thread 🧵🧵🧵
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In my research, a developer’s best-performing tweet is their “announce tweet.” just say “we are excited to announce our next game <x>” It is news, but it is also inspiring and people who like you will share to support you. Use this special tweet wisely. Examples from my database:
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This is the announce tweet for @StrayFawnStudio Wandering village. It announces the steam page and the kickstarter. Simple game explanation, simple call to action, final cta to ask for RTs. Good. Also a good gif. Here is the link to it
Very happy to announce our new game The 'Wandering Village', a city-building simulation game where you build a settlement on the back of a giant, wandering creature! Now live on Kickstarter: kickstarter.com/projects/str… Wishlist on Steam: store.steampowered.com/app/1… Please RT!
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This is the announce tweet for Paralives. I think it could be stronger. The news is hidden in a gif, lacks "Announcing Paralives now on Steam." it needs to scream this is novel! But what do I know they have 127K followers:
I want this on my grave: Please add Paralives to your wishlist on Steam! store.steampowered.com/app/1…
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Developer of chessplosion @CTMatthews had a great viral tweet with this one. The spark that made this blow up (pun int) was a famous game developer behind Mortal Kombat retweeted it. If you know someone famous, ask for their RT.
I'm happy to announce that Chessplosion is coming to PC on September 21, 2021! I'm even happier to confirm online multiplayer, with rollback netcode! Watch the updated trailer here, and wishlist Chessplosion on Steam: store.steampowered.com/app/1…
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The basic formula for a good announcement tweet is to use the word "announcing" + Description of your game + Clear Call to Action + your best Gif or Trailer embedded in the tweet + Getting friends and supporters to retweet it so the algorithm is triggered.
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Other tips are to remove hashtags (it is not genuine), line up your supporters way before the tweet goes live so they RT it as soon as it drops, and consider putting the link to your store page on a tweet reply (there are rumors links make the algorithm limit visibility.
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Finally, the most important thing is you should definitely do an announce tweet. Don’t just tweet another gif with a link to your game. Make a big tada about it. Your supporters want to … support you! If you forgot to do an announce tweet, do one now. They don’t know!
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If you want to see more “announce” tweets. Subscribe to my premium site Game Marketing Ideas. I have discounted it for Black Friday to 50% off. Sign up here: progamemarketing.com/p/ideas…
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Chris retweeted
6/ Post-Launch: If you've read people like @simoncarless or @AdventureMtn you know the importance of 10 reviews. Here is the impact it has on traffic to a Steam page. Despite our small size we achieved this via a tight community using an email list.
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Found this marketing tip on my run today: wrap your car in a pink advertisement for you Match 3 game. It almost certainly won’t yield any qualify leads but it will cover any scuff marks or dents on you car.
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I am up at 2. Saw the eclipse. Here is the best photo you will see of it.
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Wait what? I mean I guess I do need that whatever it is.
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The iOS health app tracks how many stairs you climb every day. Earlier this year we moved from a single story house into a 2-story one and you clearly see when in my heath data.
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