Asda has defended its new budget range of items after being accused of ‘shaming’ poor people with bright yellow packaging 🟡🍽️ Let's look into it 👇 trib.al/0m4tZVm
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The chain recently replaced its Smartprice products with new 'Just Essentials' branding, its ‘largest ever budget-friendly range’, which is intended to help shoppers combat the rising cost of living 📈
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It includes: 🥩🐟 fresh meat, fish and poultry 🍞🥖 baked goods 🧊 frozen and cupboard staples 🧼🧻 washing up liquid, toilet roll, shampoo and other toiletries and household essentials

Aug 8, 2022 · 11:27 AM UTC

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However, the bright yellow design of the new range has led some people to claim that it stands out too much and gives ‘poverty markers’ to shoppers 🫰🟡 All previous Smart Price items had white packaging ⚪️
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One shopper said the bright colour screamed: ‘We are poor!’ Another said it suggests ‘people on lower incomes should have a basket full of poverty markers’ 👎
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But Asda said its customers were ‘loving’ the range. 🗣️❓ ‘We don’t understand why anyone would feel embarrassed for saving money and we are delighted by how much our customers are loving the new Just Essentials range
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The retailer has said the new line ‘is set to become the largest budget-friendly essentials range in the market’, with 293 products - 50% more than the Smartprice range it is replacing 📈
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John Haken, of packaging firm WF Denny, said the look was popular in the high-inflation 1970s 📈🕰️ Mr Haken added: ‘As a shopper you should concentrate on your own needs.’ Read more about it here 👇 trib.al/0m4tZVm
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Replying to @MetroUK
Looks like u were so ashamed u bought all of it get a grip or go to a food bank
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Replying to @MetroUK
personally i like my shopping absolutely covered in yellow or red markdown stickers.....i'm not too proud to grab a bargain....
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Ditto, makes it a damn sight easier to find the reduced items and affordable range. I’m a yellow sticker rummager, especially fruit and yoghurts!
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Replying to @MetroUK
Does it matter, people have to buy what they can afford and i think the packaging is a big help to those who are on a tight budget. Trouble with this country is that people are too busy watching what others are doing instead of getting on with their own business.
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