Helping ambitious brands go global at DDG Brand Consultancy #Taipei #Taiwan views are my own.

Taipei, Taiwan
Joined April 2012
After 1 and half days living *mask free* in Copenhagen, really can't imagine going back to Taipei now.
1
6
Whaaa...t is happening to Taiwan+?
1
1
Quaily Vs. Cyberdog is the most exciting thing that may not have happened at Computex 2022.
2
Daniel Cunningham retweeted
#COMPUTEX Taipei 2022 *Hybird*
49
80
Here we are in Taiwan, doing the impossible every day.
1
20
I feel like this guy playing flute in a mask is such an amazing metaphor for masked life in endemic times...
A quail at #COMPUTEX ???
Love tech? Follow me for my bird's eye view of AI at COMPUTEX 2022.
World Economic Forum just released its 2022 Technology Pioneers. Taiwan's @YesHealthGroup listed under People's Republic of China 🤦🏻‍♂️ @wef please correct now #TaiwanIsaCountry widgets.weforum.org/techpion…
TAIPEI P*SS OFF?
1
Keelung, a city full of ______ ? Without saying much, this new slogan really says a lot about Keelung.
Keelung City is in the process of rebranding; here's the new logo (announced late last year), the old logo, and the Japanese colonial era city emblem for comparison.
Show this thread
Is this really a good promotion for Grand Hotel Taipei 圓山大飯店 ? Does it look like a luxury, top dollar hotel suite? No. Mistake 1. Didn't bother to renovate the room before opening it to the press 🤦🏻‍♂️ Mistake 2. Invited the worst photographers in Taiwan to take pictures 🤦🏻‍♂️🤦🏻‍♂️
1
1
2
Good #branding aligns the inside of an organization with the outside. Good #marketing aligns the inside of an organization with the market. Good #publicrelations aligns the inside of an organization with the public. It all begins from the inside: WHY, HOW and WHAT?
1
6
Warning chart from @WIRED Jon J. Eilenberg to #NFT #publicrelations
3
2
If you're in #branding, #marketing or #publicrelations, then you will definitely be interested in Perceived Efficacy. 1/6
1
1
What is Perceived Efficacy? Well, it's best understood in opposition to Clinical Efficacy, which is the scientific measure of how well a treatment succeeds in achieving its aim. 2/6
1
Perceived Efficacy is the non-scientific measure of how well people perceive a treatment to succeed in achieving its aim. 3/6
1
An example of Perceived Efficacy is our choice of COVID-19 vaccines. For example, why did some people choose Pfizer-BioNTech's mRNA vaccine over Moderna's mRNA vaccine? 4/6
1
Maybe because they read positive news stories about a successful trial of Pfizer-BioNTech's mRNA vaccine... Or maybe (for example) because they read negative news stories about a side-effect caused by Moderna's mRNA vaccine... 5/6
1
Perceived Efficacy is utilized by marketers to skew the public's perception of a brand or product - for good and bad. 6/6