Founder of The Content Studio | Formerly Global Editor-in-Chief @QuickBooks | @ShopifyPlus | @CXLdotcom

Joined June 2009
Excited for the first episode of #thecuttingroom with @traceywall to go live next week. So excited in fact, I'm giving away a Blue Yeti mic. Here's how it works...
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All you have to do is quote tweet this post OR come up with one of your own using the hashtag #thecuttingroom and you'll be entered to win. We'll then select a winner live and give them a shoutout on stream!
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👋 hey.
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Tuesday... 5 est / 2 pst @TraceWall will edit an article, sight unseen, and live on-air. Sign up link in the thread.
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WOW, I'm not going to miss this, and neither should you. Check out the lineup for #thecuttingroom ! #contentmarketing
Excited for the first episode of #thecuttingroom with @traceywall to go live next week. So excited in fact, I'm giving away a Blue Yeti mic. Here's how it works...
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Man oh man, could I use me a dose of Netflix originals and a blog post about sales...
No one ever wakes up in the morning and goes, “You know what I could really use? More branded content.” But people do wake up in the morning thinking about work, whether it’s how to do their job, or anxious about some aspect of it.
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Tommy Walker retweeted
Replying to @kamilrextin
Many good copywriters have skillsets you'd want and find in PMMs. Although, not all PMMs are good copywriters. Messaging and positioning are also different from copy. Positioning sets context. Messaging communicates that context. Copy converts on that context.
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Observation: You're either really good at LinkedIn or really good at Twitter. From what I've seen, it's rare for someone to be good at both.
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Tommy Walker retweeted
A Netflix user will browse the app for 90 seconds and leave if they find nothing. Thumbnail artwork is actually NFLX's most effective lever to influence a viewer's choice. A user will look at one for only 1.8 seconds, so NFLX spends huge to optimize them. Here's a breakdown🧵
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Hot take: Not every piece of content needs to be created. #thecuttingroom
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Lots of great contributors here:
.@tommyismyname, The Content Studio founder, knows that research is key to creating good content geared towards your customer and client base. 🔔Find out more in our brand new Modern Approach to Enterprise Content Strategy Guide. 📣bit.ly/3FnjNS6 #ContentMarketing
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That's pretty much all there is to it.
If you want a stronger team of freelance writers for your content efforts... -Give them detailed briefs -Keep them posted on results/outcomes of their work -Ask them for ideas/pitches -Bring in subject matter experts -Make editing a collaborative process
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Mad excited for this, and not just because I might win a Blue Yeti mic 😃
Excited for the first episode of #thecuttingroom with @traceywall to go live next week. So excited in fact, I'm giving away a Blue Yeti mic. Here's how it works...
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Just got my @Spotify 2021 wrap-up. Guess how many of the top listens are from my kids?
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Tommy Walker retweeted
"Content marketing is not a solo sport, it is very much a team sport, and it's not just on the content team." - @tommyismyname Tune in to learn all you need to know about Content MMarketer'sJourney! buff.ly/3rt0Ny0 #ContentMarketing #B2B #career #marketing #podcast
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If you want to sign up to get notified about the show, go to: Https://thecontentstudio.com…
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